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NBA All-Star 2024 in Indy is right around the corner and the NBA All-Star 2024 Rewards program is a chance for your business to get in on the action! Fans will earn points by downloading the NBA Events App and visiting local businesses, so sign up today to participate. It’s completely free and simple. Upon approval, your business will be entered into the NBA Events app, the NBA’s one-stop resource for NBA All-Star 2024 info.

The NBA will then send you everything you need to participate, including table displays and window clings. Fans can officially start earning points at participating businesses when the program launches.


Indiana owned and/or operated businesses with a physical location.

  • Examples include, but are not limited to:
    • Restaurants
    • Bars/Clubs that Serve Food
    • Retailers and Shops
    • Activity/Recreation Centers and Workout Facilities
    • Salons, Spas and Barber Shops
  • Businesses Not Eligible include:
    • National restaurants, bars, or retailers
    • Businesses that compete with NBA marketing partners

Fill out this one-page interest form as soon as possible. Someone from the NBA All- Star 2024 Host Committee will reach out directly within 3-7 business days to provide next steps.


The NBA will reward fans for visiting local businesses through NBA All-Star 2024 in February.

Earning Points

Fans earn points by visiting participating businesses. They’ll download the NBA Events App and when they arrive at your business they will click the NBA All-Star Rewards Tile and earn point(s) that can be redeemed for NBA merchandise and experiences. When your business participates in the program, you’ll receive a welcome kit with display materials to promote your participation in the program.

Earning Instant Rewards (optional)

Businesses can also offer fans instant rewards when they visit. These rewards can include discounts on their purchases, giveaways, and more. While participating businesses offering instant rewards will be identified and promoted on the NBA Events App, those instant prizes are provided by your business directly and not the NBA. Instant rewards are not required to participate in the NBA All-Star 2024 Rewards Program.


Submit the interest form and be one of the first businesses on the NBA Events App when the program launches to fans.

If you have questions, please contact Samantha Halsema, Corporate Communications & Media Relations Manager for Pacers Sports & Entertainment at